In about 2017, when FITTED had already made its mark with the hand crafted dress shirts in Pakistan, and one of the pioneers of providing three different fits to
serve a wide range of customer
base, there was immense
demand from our audience for a
similar offering in POLO shirts.
This is when FITTED Team
decided to make the POLO
shirts in Pakistan. Having been
already in the garments
business it seemed easy and
very doable. However to team’s
surprise the reality was very
different. The knitwear industry
of Pakistan was lagging way
behind its foreign counterparts,
the machinery, the ingredients
the expertise were lacking and
thus constructing a high grade
polo shirt and selling it online in
Pakistan at economical price
turned out to be a big
challenge.
Committed to its aim, the team
spend day and night researching
and sourcing high quality
ingredients and working with
experts for almost over an year.
It was not until August 2018 that
the team finally decided to
launch limited edition POLO
shirts in only 5 basic colors –
White, Black, Blue, Green and
Gray.
The response to the POLO
shirts was absolutely amazing
and the entire stock ran out in
less than a week. Not taking
anything for granted, the team
gathered as much feedback as
possible, to improve POLO
shirts for the next production
cycle and soon FITTED became
the leading manufacturer of
POLO shirts in Pakistan.
The constant improvement continued and few years
later after immense hardwork and dedication FITTED
team launched stretchable POLO shirts in Pakistan in
Cotton + lycra material which again became an
instant hit with the audience.
